In late September, a year after the original was launched, Hugo Boss fragrances will be launching a stunning new version of Boss Orange: Boss Orange Sunset. This new fruity-floral perfume blends notes of orange blossom, granadilla (a type of passion fruit), tuberose, vanilla and sandalwood. The bottle and packaging shade from pale to deep orange, for a sunset effect. “I fell under the charm of the bottle; it (…) reflects this new perfume’s mysterious evening atmosphere,” confides actress Sienna Miller, the face of the fragrance. Eau de toilette 1, 1.7 and 2.5 oz. Price: 40 to 68 euros.

Improved version of Hugo Boss Orange inspired by summer sunset and cocktail of beautiful fruity notes arrives on the market in August 2010. Its name reminds us of romantic summer evenings with red sunsets.

Boss Orange Sunset is created of luminous, cheerful and fresh accords of bergamot and mandarin, decorated with blooming bouquet of white flowers and feminine tacts of rose, on a creamy base combined of vanilla and sandalwood. New Boss Sunset invites for flirting and seduces with floral-fruity zest and offers new joy.

The fragrance is available as 30, 50 and 75ml edt, as well as in travel package – travel spray 2x 7,4ml edt. Advertising face of the campaign is still Sienna Miller. Her photo was taken at sunset, surrounded with purple-orange nuances of last rays of the setting sun which cuddle and warm our skin gently.

Discover more of style icon Sienna Miller on http://www.facebook.com/Piaget and http://www.possession-celebration.com

See what Sienna Miller has to say about Piaget in our exclusive video interview!

Building on the buzz and excitement from its collaboration with one of the world’s most fashionable women, Piaget is thrilled to share a rare interview with Sienna Miller.

Sun-kissed and smiling, she exudes a casual elegance wearing Possession jewellery, capturing the quintessential Sienna and the essence of Piaget’s Possession collection.

To commemorate 20 years of its much-loved Possession jewelry collection, Piaget has announced a new collaboration with one of the world’s most fashionable women, Sienna Miller.

An accomplished actress, known for her memorable performances in such films as “Factory Girl”, “G.I. Joe: Rise of Cobra” and Alfie”, Sienna is also a true fashion icon.

With the goal of creating a series of iconic images of Sienna in Possession jewels, Piaget assembled an A-list team of fashion industry professionals for a major photo shoot at Hudson Studios in New York. The firm tapped legendary photographer, Raymond Meier, who is recognized as one of the world’s finest when it comes to shooting both fashion and jewelry.

The first image from the shoot that will be released presents a confident, strong, yet totally feminine portrait of Sienna. She wears sleek, slim black leather pants and a silky, sleeveless white top, accented with multiple Possession chains, bracelets and rings—all in yellow gold—to give a modern, casual, chic look.

To mark the 20th anniversary of Piaget Possession, the luxury jeweler has named Sienna Miller the new face of the collection. The first campaign image features Miller in a simplistic look—white tee and black leather pants—appropriately adorned with layers of yellow gold necklaces, bracelets and rings from the iconic collection. Shot in downtown N.Y.C. by photographer Raymond Meier and featuring makeup by Gucci Westman and styling by Elissa Santisi, the 3-image campaign will continue to be released over the coming months. Check out behind-the-scenes video from the shoot and interviews with hair, makeup and Sienna herself on Piaget.com beginning May 17th.

– instyle.com

Swiss jeweler and watchmaker Piaget celebrates 20 years of the Possession collection with Sienna Miller, the new face of the collection. Piaget describes the star of G.I. Joe: Rise of Cobra and Alfie as the “ultimate woman of today and the perfect choice to embody one of Piaget’s most successful jewelry collections ever.” Miller is also well known for her role offscreen as a global ambassador for International Medical Corps, one of the leading lights in the ongoing Haiti relief effort.

For their first partnership with Miller, Piaget went gangbusters on the creative talent. The brand enlisted photographer Raymond Meier, stylist Elissa Santisi, Gucci Westman for makeup, hairstylist Esther Langham and manicurist Jin Soon. Of course, we would argue that just Sienna and the new Possession ring – featuring a chain for the second interlocking ring this time – make for a pretty picture.

In any case, Piaget is showcasing a variety of different looks for this campaign, featuring the flexibility and fashionable nature of the Possession collection. The brand has released this first shot, of Miller in a white top and leather pants as a teaser.

Watch out for the behind-the-scenes video on Piaget’s web site, Facebook site and on youtube.com.

Tod’s is injecting its sophisticated style with a little bit of teen spirit. It was announced Tuesday that the luxury Italian fashion house will feature Sienna Miller in its fall-winter 2007-2008 advertising campaign. This is the first time the accessories and ready-to-wear brand has used a celebrity to endorse its line of bags, shoes and clothing collection designed by recent CFDA Accessory Designer of the Year winner and Tod’s creative director Derek Lam.

Photographer Mikael Jansson shot the campaign over a weekend last month with the 25-year-old British actress, often lauded for her bohemian style and free-spirited sensibility, at New York’s Megu restaurant. According to Tod’s president Diego Della Valle, Miller was an ideal choice because she “is the perfect embodiment of Tod’s style and philosophy: a young woman, with a charming and sophisticated elegance,” he said in a statement.

Lam, who designs for Tod’s as well as for his own line, was appointed creative director in December 2006 and is credited with adding fresh perspective and style to the brand once considered for the older woman. Now with its muted colors and retro looks, Tod’s is gaining fashion favor with a younger set. “Sienna manages to make every man fall head over heels in love with her, and every woman wants to be her, as well as to be her best friend…What more can you ask for as the embodiment of the Tod’s philosophy?” Lam said.

According a Tod’s media representative, Miller has been a big fan of Lam’s work with Tod’s since the first collection was released. The actress was photographed numerous times sporting Lam’s black cape from his freshman collaboration with the fashion house.

The campaign will appear worldwide in major fashion and lifestyle publications in August. In the first released ad shots, Miller can be seen wearing clothes from the Derek Lam capsule collection for Tod’s, which include cotton twill black pants with silver hardware buttons and a simple black cardigan. Lounging back in a booth, she is accessorized in Tod’s jewelry, the brand’s Aspen pump in a Bordeaux patent leather, and a soon-to-be coveted black nylon bag with crocodile trim from Tod’s Pashmy collection.

Sienna Miller has become the face of a new advertisement campaign for Black & Decker drills.

The actress agreed to mock her own disastrous love life in the new TV ads, which see her closing the door on a potential boyfriend because she is too busy improving her home. The tagline asks: “Who needs a man when you can DIY?”

A Black & Decker spokesman told the Daily Star: “Sienna Miller is a secret DIY fan. She would rather put up shelves and spruce up her home than search for a new man. Luckily for Sienna and the thousands of other women who want to take control and do their own DIY, Black & Decker has a range of drills that will fit into even the most petite of hands.”

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